When Japanese design company Sanrio created Hello Kitty in 1974, they had no idea that the small, rounded cartoon cat with a red bow and no mouth would become the global megastar she is today. Sales of Hello Kitty merchandise now account for billions in sales and her face adorns 50,000 products sold in more than 60 countries.
The little half-Japanese, half-English cat has become so globally recognisable that the Japanese board of tourism has appointed her their official tourism ambassador to China and Hong Kong. Hello Kitty has been United States children’s ambassador for Unicef since 1983.
The Hello Kitty craze reached fever pitch in the 1990s, when fellow megastars such as Mariah Carey, Paris Hilton and Britney Spears were photographed wearing assorted pieces of Hello Kitty branding.
The Japanese have a love of all things kawaii (rhymes with Hawaii and means cute).
This is a festive card for a little girl, gay boy, for Venus Williams (she’s a huge fan) or Lady Gaga (also a fan). For a birthday, for a slumber party invitation, for a sugar-coated office party, for a kitty lover.
You had me at Hello.
Keep CALM and wear a bow.
You can never have too many friends.
Hello Kitty doesn’t judge. She lets you feel how you feel without asking why.
Hello Kitty speaks from the heart.